Cookies Policy
Cookies Policy
This website, DeepPack.ai (the “Website”), is operated by InstaDeep Ltd (alternately, “InstaDeep”, “we”, “us” or “our”).
What are cookies?
Cookies are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. At the bottom of this policy, we have included a table, setting out what cookies we use, and the purposes for which we use them.
Cookies might be used for the following purposes:
- To enable certain functions
- To provide analytics
- To store your preferences
- To enable ad delivery and behavioral advertising
DeepPack.ai uses both session cookies, persistent cookies, and third-party cookies.
A session cookie is used to identify a particular visit to our Website. These cookies expire after a short time, or when you close your web browser after using our Website. We use these cookies to identify you during a single browsing session, such as when you log into our Website.
A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.
How do third parties use cookies on the DeepPack.ai Website?
The Website uses Third Party cookies from Google Analytics, Auth0, Osano, HubSpot and VWO. If you click on a hyperlink from our website to any third-party websites, you may be sent cookies from these third-party websites.
As these are third party providers, we do not control the use of these cookies and cannot access them or the data they may contain.
Third-party websites will have their own privacy and cookie policies. Please check the third-party websites for more information about their cookies and how to manage them. Disabling these cookies will likely break the functions offered by these third parties, such as Twitter, Facebook Embed and Youtube Video Embeds.
Google Analytics
| Provider | Cookie Name | Function |
|---|---|---|
| Universal Analytics (Google) | _ga _gali _ga _7J0JQNYW1J _gid | These cookies collect information about how visitors use our website. We use the information to compile reports and to make improvements. The cookies collect information in an anonymous form, including where visitors have come to the website from and the pages they visited. To opt-out: https://tools.google.com/dlpage/gaoptout |
Osano
Osano is a privacy compliance software that helps companies manage their data privacy obligations. We use it for cookie consent management to help us manage the cookies on our website. Hence it collects data about the cookies used on the DeepPack website, including cookie names, values, and expiration dates.
Auth0
Auth0 is an identity platform that provides a suite of tools and services for authentication, authorization, and user management.
We use it for authentication, user profile management, role-based access control, and permission management.
Auth0 collects user data such as user ID, email address, and user name to provide authorization service. It also collects login data including IP address, browser type, and device type to prevent unauthorized access. Auth0 also has access to usage data as it gathers data related to the usage of DeepPack, such as the number of logins, and the number of requests to our APIs, to help us monitor and improve the performance of DeepPack.
VWO
VWO is a digital experience optimisation platform. We use it for A/B testing, personalisation, behavioral analytics, and user feedback, to help Us improve Our Website and user experience. VWO collects data about how visitors interact with the Website, including information on page views, clicks, navigation patterns, and variations shown during testing. To learn more about VWO’s cookies, please visit their documentation here.
| Provider | Cookie Name | Duration | Function |
| vwo | _vis_opt_s | 100 days | This cookie tracks session created for a visitor, i.e., the number of times the browser was closed and reopened. The value is >=1, followed by a pipe sign. For example, the value of 2 indicates that the visitor restarted the browser once while 3 means twice |
| _vis_opt_test_cookie | Expires on browser close | This cookie is created to detect if the cookies are enabled on the visitor’s browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1 | |
| _vwo | 365 Days | This cookie is a jar of all the cookies. It is currently created only for the Safari browser. In the future, it would replace all the cookies. The actual expiry of a cookie doesn’t matter as it stores the expiry of cookies set in it and keeps on expiring them | |
| _vwo_ds | Depends on the retention period of the account | This cookie stores persistent visitor-level data for VWO Insights | |
| _vwo_sn | 30 mins and reset again to 30 mins on visitor activity | This cookie stores session-level information | |
| _vwo_uuid | 365 days | This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner | |
| _vwo_uuid_v2 | 366 Days | This cookie calculates unique traffic on a website |
HubSpot
HubSpot is a customer platform that helps Us manage marketing, sales, and communications. We use it for marketing campaigns, social media community management, to track interactions, manage customer relationships and engagements, as well as improve our Website and marketing activities. HubSpot collects data about website usage, page views, clicks, and form submissions. To learn more about HubSpot’s cookies, please visit their documentation here.
| Provider | Cookie Name | Duration | Function |
| HubSpot | __hssc | 30 minutes | This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
| __hssrc | end of the session | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value “1” when present. | |
| __hstc | 6 months | The main cookie for tracking visitors. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | |
| hubspotutk | 6 months | This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor. |
reCAPTCHA via HubSpot
To help keep the Website secure and prevent misuse – such as spam, fake form submissions, or other automated activity – We use security features provided through HubSpot forms, which include Google reCAPTCHA technology.
This system helps Us detect whether a form is being filled out by a real person or a bot. The check happens automatically in the background and looks at certain browser behaviors to assess risk. This helps Us protect the Website without disrupting the normal experience for legitimate visitors.Please note that We do not use Cloudflare directly for this purpose. The protection is built into the forms We use on the Website through Our integration with HubSpot. To learn more about reCAPTCHA cookies, please visit Hubspot’s policies.
| Provider | Cookie Name | Duration | Function |
| Cloudfare | __cf_bm | 30 minutes | This is a necessary cookie that supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. |
| _cfuvid | Session | This is a necessary used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits |
What are your cookies options?
In order to provide you with the best DeepPack service, you can accept all non-essential cookies. If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. The following are links to manage cookies on popular browsers:
Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Changes to this Cookies Policy
We may update this Cookies Policy from time to time to ensure that it is accurate and up to date, and to reflect any changes in the law. This policy was last updated on 14th October 2025.
Contacting us and making a complaint
If you have any questions or complaints about this Privacy Policy or if you are seeking to exercise any of your statutory rights, please contact us in the first instance by email at privacy@instadeep.com with as much detail as possible about the nature of your concern, including dates, individuals involved, and any relevant documents or evidence. We will endeavour to respond to your initial complaint within a reasonable timeframe.
If you remain unsatisfied with the resolution of your privacy complaint or our response in relation to your exercising of your statutory rights, you may send your complaint in writing to either legal@instadeep.com or our registered address at:
FAO Head of Legal
InstaDeep Ltd
5 Merchant Square
London W2 1AY
United Kingdom
Upon receipt of the same, we will investigate your complaint and respond to you within a reasonable time frame.
If you are still not satisfied with our response you may make a complaint to the supervisory authority responsible for the territory in which your Controller operates. In the UK, that is the Information Commissioner – see www.ico.org.uk for more information.